Here the Seattle Central Library is represented on the t-shirts available for purchase by patrons at the library’s gift shop which reads “I read in a Koolhaas”. This representation is worn by people, as a memento of their trip to the library. Like the prominent t-shirt with designer-name logo, now patrons can also exhibit their taste in buildings on their body. Through this deliberate product of the marketing/branding exercise, the image of the building is suddenly transformed into an article of consumption and circulated around the globe, as if the architecture had suddenly lost its mass and volume, and could now be consumed in such an original medium as clothing. Rather than architecture hosting the body, it is the body that hosts architecture, creating an extraordinary inversion of the traditional roles. In some way, this can be considered as an peculiar embodiment of architecture.
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